Daniele Scanferlato - Experience Designer & AI Expert Portfolio

About me

Daniele Scanferlato

Experience Designer & AI Expert

Mestre, Venice - Italy

Experience Designer with 10+ years of experience designing digital products. I co-founded and designed a product now distributed by Pirelli.

Today I combine design and artificial intelligence: with Claude Code I design and build complete, working applications, some already public or on sale, and at Attiva Servizi I was officially appointed AI Officer.

I act as a bridge between business, design and technology: I analyze business and growth strategy, follow the product end-to-end, from first idea to release, and make decisions based on data, not taste.

I know developers' constraints and timelines, so I can set priorities and reduce the risk of building the wrong thing. My job is to simplify: I turn complex flows and difficult technologies into experiences anyone can understand, also designed to meet WCAG accessibility standards.

I've worked both in startups and in large structured companies, combining artistic sensibility with a rigorous method.

Download CV (EN) ↓ Download CV (IT) ↓

10+

Years of experience

Co-founded startup

Industries touched

Successful Kickstarter

Experience

2026 - Ongoing

Experience Designer & AI Officer

Attiva Servizi • Venice

Experience design and artificial intelligence at a leading cleaning services company in the Venice area: private homes, apartment buildings, deep cleaning, clearances and pest control.
Officially appointed AI Officer by the company's privacy counsel: I lead AI adoption in compliance with data protection and privacy regulations.
I analyze the company's business and growth strategy and turn it into operational and digital priorities.
With Claude Code I'm building the new company management system, designed around the people who use it every day:
- Warehouse: orders, stock loading and unloading by operator and by site, to track material consumption meticulously, forecast reorders below a minimum stock level and measure the cost/benefit ratio of each site.
- Quotes and jobs: quotes, orders and jobs in a single flow.
- Staff: team scheduling with handling of unexpected events and a job calendar generated from signed contracts.
- Sites: clock-ins that certify completed work and serve as proof for clients, plus equipment tracking.
With AI I turn existing company data and information into value to win new clients, retain current ones and make faster, better-informed decisions.

Claude CodeBusiness StrategyProductUX/UIProcess OptimizationAIInnovation

2019 - 2026

Product & Experience Designer

Ecosteer • Bolzano (fully remote)

Sole designer of the company for 6 years, with end-to-end ownership of the product, from first idea to release.
I made a complex patented technology understandable to anyone (a necessary step to give it value on the market) by building frontend, demo interfaces, brand and educational material from scratch.
I designed the platform based on an air quality detector that, put in the hands of a real group of users, made it possible to validate the market in support of international patents and strategic partnerships.
AI-first process: LLMs for specs and edge cases upfront, then Figma, Cursor and Claude Code to bring concepts to prototypes and frontend components.

Referenced by Elena Pasquali - CEO & Co-Founder

ProductUX/UIIoTInnovationDesign SystemFrontend

2017 - 2019

Product Designer

Sipa S.p.A. • H-Farm, Treviso

In a 3-person agile team inside H-Farm, I guided a multinational company toward Industry 4.0 by teaching it to work in Scrum: backlog, priorities, metrics and business impact decided together with devs and stakeholders.
I designed and shipped to production a Digital Twin platform for beverage packaging that makes production data readable in real time for technical and non-technical operators, redesigning the data-viz after usability tests on the factory floor.
The adoption of the agile method allowed the company to build its own machinery for plastic bottles with shorter lead times and greater efficiency.

Referenced by Enrico Gribaudo - General Manager

ProductUX/UIIndustry 4.0Scrum AgileData-Visualization

2015 - 2017

Visual, Experience Designer & Partner

Brain srl • Padua

Co-founder of a proprietary B2C product for smart on-track telemetry: total ownership from day one, from metrics to visualization, down to the physical device and the brand.
I designed the mobile app that translated the device's raw data into readable information for professional and amateur riders, validating the critical screens with real on-track tests.
I conceived and won a Kickstarter campaign, bringing to market a device of our own conception, design and development, now distributed by Pirelli.
Partnerships with Fondazione Simoncelli, SpeedUp (Moto2 team) and Intel; testimonials such as Sam Lowes, Marco Melandri, Simone Corsi and Aldo Drudi.

ProductUX/UIBrandingStartupKickstarterPirelli

2014 - 2015

Visual & Interface Designer

WearIT srl - M31 Group • Padua

The start of my UX/UI journey: I designed the interface and usability of one of the first sportwatches on the Italian market.
I solved the constraints of a 1.2" display and a gesture-only input by working closely with the hardware and firmware teams.

WearableUX/UIInnovation

2013 - 2014

Visual Designer

Venicemarathon Club • Mestre (Venice)

I led the visual strategy and communication of three large-scale sporting events: the Venicemarathon (16,000 participants), the Jesolo half marathon and the Corri Mestre 10km (6,000 participants each).
I created graphics broadcast on Rai 1, meeting the requirements of a national TV production.

VisualBrandingEvents

2011 - 2012

Graphic Designer & Junior Marketing Account

Quintegia srl • Treviso

Visual design for B2B automotive trade events.
I created the brand and materials for Automotive Dealer Day, one of the main B2B events in the Italian automotive industry.

VisualBrandingB2B Events

2008 - 2011