From 2019 to 2026, I have been working at Ecosteer as Brand Experience Director and Partner. Ecosteer develops Data Ownership solutions that put people and organizations back in control of their data - offering visibility into who accesses what, clear and revocable consent, and a transparent, easy-to-understand experience.
The platform holds multiple patents granted across different countries (US Patent No. 10,771,243, Canada Patent No. 3,100,810, South Korea Patent No. 2,312,857), with the first approved just two months after filing.
Positioning a tech-forward IoT company in the data ownership space required a brand that communicated both innovation and ethical responsibility. The mission - laying the technical foundations for a new decentralized data economy - needed a visual language credible to investors and understandable to the broader public.
Core principles: transparency - clearly showing who accesses which data and for what purpose. Control - understandable, granular, and revocable consent. Trust - consistent tone and visuals that reduce uncertainty.
End-to-end brand experience strategy: company logo, communication assets, high-level flows and interfaces for data consent and sharing, design system guidelines, and creative coordination for campaigns and events. A consistent brand-product alignment across all touchpoints that increases trust and understanding.
Partner enablement materials - decks, demos, and one-pagers - that accelerate sales and collaboration. Adoption pilots with organizations exploring Data Ownership models under the EU Data Act.
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