Social · Mobile
Instagram mobile app redesign
Goal
UI modernization and improved usability
UI modernization and improved usability
Role
Experience Lead
Experience Lead
Year
2024
2024
Context & Goals
Objective
Make Instagram simpler and faster to use through a cleaner, more modern interface.
Design decisions
- A more intuitive navigation with clear tabs and primary actions always within reach.
- Reduced visual noise to let content take center stage.
- A refreshed, modern visual language.
Design Approach
What I worked on
- Redesigned the home and feed to prioritize content visibility.
- Reorganized profile information to give users more control over what they want to highlight.
- Introduced a visual system aligned with current minimal UI trends.
Who I designed for
Regular users who actively post and interact, requiring speed and clarity, as well as more passive users who need a simple, distraction-free experience.
Strategy
Principles
- Visual interface modernization.
Structure
- Cleaner feed and redesigned navigation bar.
Design system
- Light color palette with recognizable accents, modern typography, and improved spacing.
Before → After
Before
After
- A cleaner, content-focused home screen enabled by the new Hidden Navigation Experience.
- Redesigned navigation, better integrated within the app.
- Updated visual language with more contemporary layouts.
Before
After
- A simplified search experience with fewer, clearer elements.
Before
After
- Simplified user profile layout.
- A dedicated promotional area allowing users to highlight their projects.
A new navigation experience
- Navigation bar and header slide out of view to keep the focus on content.
- Fewer distractions for the user.
- Reduced risk of accidental taps.
Validation
What changed
- A more modern app with reduced cognitive load.
Next steps
- Introduce advanced feed personalization, improve discovery, and optimize Reels and Stories management.