Ecosteer

Since 2019, I’ve been leading the creation and evolution of Ecosteer’s visual identity, starting with the design of the new company logo and extending to the full corporate design system. The logo was crafted to express the core values of Ecosteer’s technology: data fluidity, security, and control. These elements are essential to the platform, which gives users the power to manage who can access their data—an idea that strongly influenced the visual and conceptual direction of the brand.

In addition to the visual identity, I developed the company’s website and oversaw its structure and implementation. I also designed user flows, interaction models, and user interfaces for several demo data marketplaces, tailored to showcase the product’s potential. These demos were supported by a range of use cases, each developed to speak to different market segments and application contexts.